A personal brand is a perception about ourselves that we can generate or influence in order to be more effective. The opportunity to leverage a personal brand online is tremendous, and available to everyone.
I've had a successful career and interesting life, and I'm exploring new and exciting ideas everyday. I also have a talent for marketing. So why can't I figure out how to settle on my personal brand?
My desire to leverage my social network has perhaps been held back by my lack of focus on my goals. Since coming to BGI, the current phase of my life has been about exploring new directions and potential opportunities. While renewing and shifting my career focus, I've become less defined, not better defined.
So, what is the best phrase I could use to introduce myself? No matter where I start, I always feel I'm leaving something out.
For years, my professional brand was "Conservation Information Manager" or "Geographic Information Systems Manager for The Nature Conservancy". Over the past two years of broadening my career path through BGI, my LinkedIN title has evolved to "Information Systems and Management for Environmental Planning and Sustainability". At the same time, I've spent much of my time over the past year writing, learning, developing marketing plans, and strategizing business development. So, how do I introduce myself to others? The answer seems to change, depending on whom I am introducing myself to. For me, one-size does not fit all; I seem to have many selves to brand.
How do brand myself authentically as someone who is actively exploring new career paths, while at the same time introducing myself to prospective employers and partners as an experienced professional? I don't yet know.
I've settled on a google profile that suits me for the time being:
"passionate about conservation, writing, graphic communication, managing teams that excel, and really great guitar riffs"
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