Launching my blogs

I am researching two beat blogs.  I may write both, or write one weekly and the other occasionally.

One will be about industry trends and investment opportunities in Clean Technology

Title: "Opportunities Knock for Cleantech"
key words: cleantech,  clean technology, entrepreneurship, investment, investors, venture capital, angel investors, energy, solar energy, wind energy, smart grid, pollution, waste, efficiency

This will be the first time I've committed to keeping up a blog for more than a small audience.  This blog will be public.  Through this blog, I hope to achieve two things.  First, to educate myself on cleantech and investment opportunities - sort of a personal research project.  Being responsible to my blogging audience should be a great way to keep up this commitment.  Second, this blog could help serve my responsibilities in a part-time job I started recently for Keiretsu Forum Northwest, where I am helping to launch a Cleantech Investors Committee to draw new investors and entrepreneurs to the forum.

The other blog I am considering writing would be written through a pseudonym, as I don't want to muddy my online brand I will be creating through the first blog.

Any advice on how I should do this?  I am considering setting up a faux Google profile and using Google Blogger.

Working title or the second blog is "Reflections on an Occupied Wall Street"
key words: occupy, OccupyWallStreet, Wall Street, protests, big business, corruption, corporate influence, inequality

This blog would allow me to post a coherent series of comments and reflections on the occupy wall street movement - something I am having trouble doing while reading and commenting on other blogs and webs out there covering the movement.  Occupy Wall Street is a more or less  amorphous set of demonstrations at this point.  Some of us believe that clarity of message and purpose is needed to help the movement consolidate and bear fruit.  Others insist that this movement cannot and should not be contained by mission statements or specific agendas.  I am curious to explore this, along with keeping tabs on the use of the social web by the movement.